Power Aware Cord. "What if you could actually see the electricity flowing into your machines? The Power-Aware Cord pulses light in relation to how much electricity is being used. The more current, the brighter and faster the blue light spirals. Researchers found that making the invisible visible tuned consumers in to their bad habits, nudging them to power down and offering some surprising appliance insights: when a radio broadcasts drumbeats and bass riffs, its electricity consumption jumps."
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